With its IPO, the company was hoping to raise half a billion dollars. The full kit is delivered to your door.īlue Apron was one of the hottest subscription services around, and investors had it valued at nearly $3 billion. A family can go to the grocery store and buy the ingredients for significantly less but, with Blue Apron, there is no need to go to the store or seek out a recipe. The two-person meal option costs $59.94 per week for three meals, while the family option costs $71.92 per week for 2 meals or $143.84 per week for four meals. The company makes weekly deliveries of pre-measured ingredients with recipes and instructions on how to put the meal together. Blue Apron is an ingredient and meal-kit delivery service. For those of you that do not know what Blue Apron is, I’ll explain. One of the better known and most popular subscription services right now is Blue Apron. Some models clearly work better than others. Canceling a subscription can often be difficult as well, or at the very least, time consuming. Many services make it difficult or impossible to return items. On the flip side, however, is the fact that often-times, consumers do not want or need some of the items. This allows consumers to potentially try a new product that they would not have considered before. This also means that consumers do not need to make tough decisions about what products to buy, as the box is generally pre-assembled with a variety of goods. There is no need to go to a store – every week or month a new box arrives. The biggest reason consumers subscribe is the sheer convenience of the service. There are pros and cons for consumers when it comes to these subscription services. There are literally subscription services for any product you can imagine: food, wine/beer/liquor, pet food, clothes, shaving and grooming essentials, novelty toys, books, and basically any other product. Over the last few years, however, the subscription model has exploded. However, as the digital age took over, I moved over to the streaming format, and no longer have movies shipped to my house. The first subscription service I used was Netflix, way back when the company only shipped DVD’s to your house. The first basic model I can think of is a magazine subscription – a new magazine came every month unless you canceled your subscription. The subscription retail model is not a new concept.
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